Are you one of those who is always stuck on the social media? Your genes might be the real culprit here. Researchers have found out that our DNA influences on how long we spend on Facebook and online gaming.
This study also revealed that there is up to 39 per cent of the difference between the highest and lowest users is down to the influence of their genes.
It is not like people are people are helplessly using social media but rather they tailor their use based on a number of factors, that includes availability and their own unique genetic needs.
Lead researcher Ziada Ayorech, from the Institute of Psychiatry, Psychology & Neuroscience at King’s College London, said: “Finding that DNA differences substantially influence how individuals interact with the media puts the consumer in the driver’s seat, selecting and modifying their media exposure according to their needs.
Their findings have contradicted popular media effects theories, that typically views the media as an external entity that has some effect on ‘helpless’ consumers.”
The study was done by looking at online media use in more than 8,500 16-year-old twins.
It compared identical twins who share 100 per cent of their genes with non-identical twice who share only half their genes.
Research has found that an individual’s DFNA explains 39 per cent of difference in time spent online gaming,
37 per cent for digital entertainment and 24 per cent for social networking.
However individual differences may still play a major role here where one person might seek online media that only supports their views, another may choose to also explore conflicting viewpoints.
Source : Science daily